How to avail Airtel 30GB Free Data
Airtel had promised a surprise to its post-paid users on Holi, which is March 13. And well, the “surprise” is here. Airtel, which is India’s largest telecom company and is currently trying to fight off a big challenge from Reliance Jio and its Jio Prime offers, on March 13 sent out a message to most post-paid consumers, offering them free 4G data of up to 30GB for 3 months. Of this 30GB, 10GB 4G data will be available per month.
The offer of the free data has been communicated to the post-paid users through the My Airtel app. In case you don’t have the app, you should install it from the Google Play store. The app shows a message asking users to claim their surprise offer. Once you tap on message, it shows that each month additional 10GB data will be available to you. The service is activated and then users are informed through a text message.
As it tends to happen with such offers from Airtel, Vodafone and others, the up to 30GB data offer also comes with some conditions. For one, not all users are reportedly getting 30GB. Some are getting less. Also, some aren’t getting the message telling them about free data not at all. In these cases there is a purported hack to nudge Airtel to give you the free data and that involves sending a message with text “surprise” to 121. Although, there is no guarantee it will work.
The 30GB free data comes a few weeks after Airtel came out with a few special plans for select pre-paid users and revamped its Infinity Plans for post-paid users. The new offer is also clearly aimed at Jio Prime, which claims to give consumers 28GB data (limited to 1GB per day) at a price of Rs 303. This Jio offer can be subscribed only if a user has taken the Jio Prime membership, which costs Rs 99 per year.
But Jio users have to subscribe to Prime before March 31 and this is the date that Airtel is seemingly targeting with its surprise offer. By bundling 10GB free data to people’s existing plans, Airtel is hoping that it will be able to retain consumers who are currently thinking of switching to Jio Prime plans due to the cheaper rates offered by Reliance.
Earlier, there were rumours that Airtel was also planning a special Rs 150 booster pack, that would have given post-paid Airtel users access to additional 28GB data for a month. But the company called such rumours baseless and said that the news reports talking of the purported Rs 150 booster pack were inaccurate.
Indian telecom industry is in the middle of a big price war right now. Although signs of something like this happening were there since Jio entered the market in September 2016, recently when Reliance chairman Mukesh Ambani announced the Jio Prime plans, the tariff war picked the pace. Jio is offering consumers data at a price of almost Rs 10 per GB. This has forced Idea, Vodafone, Airtel and others to respond and they have done so by coming out with some special offers for select users. Although Airtel chairman Sunil Mittal called the Jio rates unsustainable for the industry, he also said that Airtel would compete and would match Jio.
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